Professional Agitator Multicultural Creative Director / Copywriter  

I make words work hard so clients don’t have to.

Illustration of a man with glasses and a beard holding his hands together in front of his face, against an orange and blue background.

I create ads people talk about, and sometimes complain about, but never forget. My process is instinct-driven and insight-fueled. I've been refining my craft for 25 years, starting in Mexico City and eventually settling in the U.S. My dual nationality has given me twice the culture, twice the traditions, and an accent that keeps everyone guessing.

Working in advertising has been quite a ride. I’ve shot spots on a cruise ship in the middle of the Caribbean, accepted a few shiny awards, and made the occasional ER visit along the way—the hazards of making unforgettable work. In short, I’ve survived a quarter century of madness. It turns out that being honest and open-minded is timeless.

Based in Pittsburgh, PA, but will travel anywhere in the U.S.—mostly for work, sometimes for tacos, always for adventure.

Work

Work

It all begins with an idea.

From irreverent marshmallow lollipops to celebrities, cruise ships, and kids with big dreams and a wild imagination, take a look at some of my work.

Paleta Payaso

Target

Wells Fargo

Girl Scouts USA

Carnival Cruises

Verizon

Paleta Payaso

Western Dental

Xfinity

Spectrum

The Ad Council

Covid Vaccine (CDPH)

Listen up.

I love radio. It’s all imagination and storytelling—no images, no special effects, just words that spark worlds.

Look up or down.

OOH, Print, Banners, Bus Shelters, you name, it.

Three friends hugging and smiling outdoors, with a brown door in the background. Overlaid text in Spanish promotes Verizon's phone plans.
Black background with a white star-like symbol and the word 'Primavera' written at the bottom left.
Black and white poster with a large clock face at the top and the words "Verano" and "I" at the bottom.
Red background with white text promoting media change from red to white in 4 hours, Boston to Chicago $48, Greyhound logo, and slogan 'Cambia tu destino.'
A group of people celebrating around a Christmas tree, smiling and holding drinks, with holiday decorations in the background, promoting Verizon wireless services.
Black book cover with large white lowercase letter 'i' and the word 'Otoño' in white, with a small 'i' and 'IVONNE' in the bottom right corner.
Black background with white dots and a white vertical line in the center, resembling a clock or calendar; the text 'Inverno' and 'Ivonne' are at the bottom.
Black box with white minimalist design, text 'PRIMAVERA', and abstract shapes resembling a flower and a person.

AWARDS

AWARDS

All sparkles, all sweat.

New York Festivals TV – Bronze & Finalist

Clio Finalist TV

London Festival Finalist TV

FIAP Radio-Bronze, TV-Silver & Cartoon Network Award

The Anthem Awards Gold Health Best Brand Campaign Gold Community Outreach

DAVEY'S Awards Gold & Silver Integrated & Effectiveness Campaigns

AD AGE TV – Gold, Silver & Bronze

Caracol de Plata Mexico City

La Letra Impresa Periódico Novedades, Mexico City

ANP (Asociación Nacional de la Publicidad) – Most Awarded Mexican Agency

Círculo de Oro Most Awarded Mexican Agency

Creative battlefields

the community - Miami, FL

Gallegos United - Huntington Beach, CA

Acento Advertising -Santa Monica CA

MD&A - Newport Beach, CA

Casanova, McCann - Santa Ana, CA

The Bravo Group - NYC, NY

CC&A - Mexico City, MX

…among others

Workshops and Shenanigans

Lecturer & workshops for advertising students: Universidad de Mérida Mexico; Universidad del Bajío (León, Guanajuato); Teacher at University of Veracruz Master's Program.

Published articles on Hispanic Ad, blogs, and other online publications.

Member of the Board of Directors Círculo Creativo USA

Member of the Board of Directors Círculo Creativo México

Mexico Delegate New York Festivals: Radio and print

Delegate: Círculo Creativo US Hispanic

Jury, Addy Awards Miami, FL

Jury, Festival Volcán: Costa Rica

Jury, Mobius Awards Los Angeles, CA

Talk Soon-ish